Privacy policy

This Privacy Policy describes how Bright Edge Edusystems Private Limited, through brilla.in (the “Site” or “we”), collects, uses, stores, and discloses your Personal Information when you visit or make a purchase from the Site, in accordance with the Information Technology Act, 2000, and other applicable Indian laws.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the details below) as “Personal Information.” Below is the information we collect and the purposes for which we collect it:

Device Information

• Examples of Personal Information Collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of Collection: To accurately load the Site for you and perform analytics to optimize our Site.
• Source of Collection: Automatically collected through cookies, log files, web beacons, tags, or pixels.
• Disclosure for a Business Purpose: Shared with our processor, Shopify, and other necessary third parties, such as analytics or advertising partners.

Order Information

• Examples of Personal Information Collected: Name, billing address, shipping address, payment information (including credit card details or other payment methods), email address, and phone number.
• Purpose of Collection: To fulfill our contract with you by processing payments, arranging for shipping, and providing invoices/order confirmations; communicating with you; screening for potential fraud; and, based on your preferences, providing information or advertising related to our products or services.
• Source of Collection: Collected from you.
• Disclosure for a Business Purpose: Shared with our payment processor, Shopify, and other necessary service providers, such as payment gateways, shipping, and fulfillment providers.

Customer Support Information

• Examples of Personal Information Collected: Information you provide during customer support interactions.
• Purpose of Collection: To provide efficient customer support and resolve issues.
• Source of Collection: Collected from you.
• Disclosure for a Business Purpose: May be shared with third-party customer support services.

Minors The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your information to comply with applicable laws, respond to lawful requests (such as subpoenas or court orders), or protect our rights and interests.

Behavioural Advertising We may use your Personal Information to provide targeted advertisements and marketing. For example:

• We use Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.
• You can opt out of targeted advertising using these links:
  • Facebook
  • Google
  • Bing
• You may also opt out at the Digital Advertising Alliance’s portal: http://optout.aboutads.info.

Using Personal Information We use your Personal Information to provide services, including offering products for sale, processing payments, fulfilling orders, and updating you about new products and offers.

Retention We retain your Personal Information for our records, or as required by Indian law, unless you request its deletion.

Security Practices In line with Section 43A of the Information Technology Act, 2000, and the rules thereunder, we implement reasonable security practices to safeguard your Personal Information. However, no system is completely secure, and we cannot guarantee absolute security.

Your Rights Under Indian Law In accordance with Indian data protection laws, you have the right to:

• Access your Personal Information.
• Rectify any inaccurate Personal Information.
• Withdraw your consent at any time for data processing.
• Lodge a complaint with the appropriate regulatory authority if you believe your rights are being infringed.

Changes We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact For more information about our privacy practices or to make a complaint, please contact us at: Bright Edge Edusystems Private Limited
807 Brigade Rubix, HMT Main Road, 560013 Bangalore KA, India
Email: shilpa@brightkidmont..com

Last Updated: 28th Oct 2024